Compass Acquires Contactually
World-Class Real Estate CRM Becomes Part of Compass’ End-to-End Platform
February 27, 2019
- Compass agents will benefit from the technology and team behind Contactually’s industry-leading CRM platform
- Contactually’s team of 30 will join Compass to help accelerate the development and adoption of its technology platform designed to make agents more productive
- CRM is a foundational building block for the industry’s most robust end-to-end platform
Compass, the real estate technology company, today announced the acquisition of Contactually, a cloud-based software company that has built an industry-leading customer relationship management (CRM) system. In addition to the software, the Contactually team, which includes 20 technical team members, will join Compass to help further product development and build technology that helps agents grow their businesses.
By bringing Contactually’s software and talent onto its platform, Compass is accelerating the development of Compass CRM, which is designed to help agents increase sales by offering a unified view of an agent’s pipeline and prioritize outreach with intelligent insights. The acquisition follows the 2018 launch of the Compass CRM. Compass CRM is currently used by thousands of Compass agents on a monthly basis.
“The team at Contactually built a contact management and communications tool that makes real estate agents and teams more efficient and effective, saving them time and helping them make money. This is exactly what we’re doing here at Compass,” said Compass Founder and Chairman Ori Allon. “Adding their technology and talent to our own will supercharge the Compass offering and bring us closer to our vision of the industry’s first end-to-end platform. We are excited to make them part of the Compass team.”
Contactually will work closely with Compass’ Chief Technology Officer Joseph Sirosh and Head of Product Eytan Seidman’s team of 175 technical staff and will help build Compass’ end-to-end real estate platform and enhance the firm’s existing suite of tools. Existing customers of Contactually will be able to continue using the platform, and, as always, users own their data and contacts.
“The Contactually team has worked for the past 8 years to build a best-in-class CRM that aggregates relationships and automatically documents every touchpoint,” said Zvi Band, Co-Founder & CEO of Contactually. “We are proud that our investment into machine learning has resulted in new features like Best Time to Email and other data-driven, follow-up recommendations which help agents be more effective in their day-to-day. After working extensively with the Compass team, it was apparent that joining forces would accelerate our missions of building the future of the industry.”
The deal comes on the heels of Compass’ commitment to its technology investment, including the launch of its first West Coast Product & Engineering Campus in Seattle, Washington.
Compass is valued at $4.4 billion and has raised $1.2 billion to-date. After its most recent fundraising round, the company said it planned to double down on its technology investments to build its platform.
Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. We deliver an incomparable, seamless experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world. Founded in 2012 by Ori Allon and Robert Reffkin, Compass is the fastest-growing real estate technology company and operates in more than 100 cities. Learn more and find your place at compass.com/careers and agents.compass.com.
Contactually is a cloud-based intelligent CRM for top real estate agents and brokerages. Our data-driven business tools are easy-to-use, intuitive and automate relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow their business. That’s our mission. Contactually has raised $12 million in capital to date and has been named to Inc's 5000 Fastest Growing Companies and the HousingWire Tech 100. Needham & Company served as exclusive financial advisor to Contactually. For more information, please visit us at https://www.Contactually.com/.