Marketing Tips


What is Email Marketing?

Email marketing is a form of direct marketing that can include everything from keeping your customers up-to-date with the latest company news, to promoting a special offer. This affordable, personalized, powerful marketing platform allows you to reach your audience where they want to be reached and - when used effectively - can deliver a very strong ROI.

Lead Generation 101: Getting Started

Leads are the lifeblood of every real estate organization. They feed your sales pipeline and (hopefully) become the valued customers that keep you in business. Without leads, your business would most certainly die ― which is why effective lead generation is so vital. Through developing good content, delivering strategic communication, and continuously improving your marketing tools, you can create a system that consistently develops leads for your business.

7 SEO Tips to Drive Traffic and Leads to your Real Estate Website

It's one of the most stressful purchases anyone can ever make. Home ownership can be a confusing, overwhelming and exacerbating experience for so many. Having a real estate agent next to them can help ease some of these pressures throughout the entire process. At some point in the hunt for a home, almost every single buyer will turn to the internet for some guidance. In fact, the very first step nearly half of home buyers take when starting their search for a new home is searching online - that's before they even contact a real estate agent for help. They want to see what's available and possibly even get an idea of what their current home may be worth. Don't miss the opportunity to be their guide on the pathway towards their next home. Use these 7 SEO boosting tips to help drive more traffic and leads to your real estate website, so you can build your business and help ease the stresses of this gigantic purchase.

7 SEO Tips to implement today:


Ultimate Guide to Content Curation

In 2016, there were approximately 3,424,971,237 Internet users worldwide - and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean - the list truly can go on and on. A lot of these users are creating something - also known as "content" - to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.

Real Estate Blog Do's and Don'ts

Writing a blog that people will want to read takes more than just typing up a few paragraphs and posting them online. As a real estate agent, you want to pull in an audience and make them see you as a valuable resource. Your blog is an important component of your online marketing, so you want to make sure it is high quality. Remember - no one creates a great blog overnight. It will take some trial and error. But the following information can help you understand what you should be doing with your blog, and what you shouldn't be doing. Keep in mind the landscape has changed. With more and more people writing content daily, things have gotten far more competitive. In order to be really successful, you need to create exceptional content and also be somewhat versed in content marketing/SEO. You can't just think you'll hit publish and expect to have business come flooding in. If only things were that easy! They say that content is king but I would tell you understanding SEO is queen. Without having both you are bound to get lost in a sea of content not getting noticed. Frankly, it can take a while until you hit your peak. There are no quick avenues with real estate blogging. My real estate blog, Maximum Real Estate Exposure, has taken years to get to be so recognized both in search engines and socially.

Do's and Don'ts for your Real Estate Blog:


The Complete Guide to Promoting Your Small Business with Texting

Staying current has never been more important for small businesses than it is today. As millions of consumers turn to Amazon for ease of ordering and delivery of such a wide variety of products, the worst thing a small business can do is be complacent. Most entrepreneurs would do almost anything to avoid being considered obsolete or out of date. That's among the reasons why it's so crucial for small business owners to leverage all the tools they have available. Sure, that includes email and social media and whatever other kinds of marketing is pertinent to a given industry. But if a marketing plan doesn't include text messaging these days, it's definitely missing a golden opportunity to not only stay current, but to stay in touch. Text message marketing continues to flourish as one of the most cost-effective and result-driven methods to keep customers happy in almost any business. Here is what you need to know about using texting for business.

3 Steps for Texting for business:


Top 6 Tips to Get Your Small Business Noticed on Twitter

With approximately 328 million active Twitter users, it's safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it's easy to be overlooked, no matter how cutting-edge or important your tweet may be.     This especially applies to small businesses who are using Twitter as a way to get noticed by industry leaders, influencers, and investors. Small businesses, even though they have some of the best content, ideas, and products to offer, are oftentimes neglected. This is partially due to the fact that they do not have the manpower, funds, or knowledge on how to best run their Twitter account to achieve the maximum benefits. So, small businesses, we're here to help you out by providing you with the top 6 tips to help you get recognized on Twitter!

Twitter for small business audiences:


Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it's evident that content is taking over, and can no longer be ignored - which is why we've created a new blog series around it! From how-to's to infographics, we're expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert? Check out our first post in the series, Content Distribution and You, if you haven't already and then dive into our second Content is the Key post!

5 Tips to Diversify Your Content Creation


How to Become Top of Mind to Your Ideal Clients, with Sean Carpenter

What does it take to become the top of mind person in your niche - you know, the person people in the community think of when they think of that business or niche? My guest on this episode, Sean Carpenter has proven what it takes to become top of mind. He says it's relationships and that in his business (real estate), houses are the widgets used to foster beneficial relationships. He's never focused on selling a house or listing a property - he's focused on helping the people who live in the houses or helping the people who need to sell the house. It's served him incredibly well. Be sure you listen to get a taste of why Sean is an outstanding mentor in his part of the country when it comes to real estate success.

Content is the Key: Content Distribution and You

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it's evident that content is taking over, and can no longer be ignored - which is why we've created a new blog series around it! From how-to's to infographics, we're expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert?

Check out Content 101 and then read below to see the first post in our series, Content is the Key:

Why is Content Distribution Important Anyway?

Although content itself is incredibly important, it's only about half the battle. You can create content of the highest quality, but if it isn't properly distributed, it's nearly useless. The truth is that your targeted audience isn't likely to just stumble upon your content and become a loyal follower and, unless it's on the first page of your Google search results, they probably will never hear about you. In fact, less than 10%

7 Steps to Getting More Business from Existing Clients

Your current clients are extremely important. They're already paying you for products and services. And, they are likely happy with your offerings, especially if they've been long-term customers. If you aren't marketing to existing customers, you're missing an easy, low-cost source of making more sales. Getting more business from existing clients doesn't have to be a difficult chore. Learn how to increase revenue from existing customers with these seven easy steps.

7 Steps to getting more referrals:


7 Steps to Growing a Referral Based Business

All businesses know that one of the best ways to get new customers is by word of mouth. You need satisfied customers to recommend your name to other people looking for your service or product. That's common knowledge. It is how you can take your business to the next level. But the question is, how can a business get more customer referrals? How can you become "referable"? Referrals and word of mouth are at the core of successful businesses. Successful businesses have sustainable growth because their customers have an amazing experience and recommend you to their friends. Word of mouth creates more purchases. In fact, it is the primary factor behind 20 to 50 percent of purchasing decisions. Sounds good, right? So how can your business get more referrals? We've broken down the key steps that you can apply today to start to have a successful business based on referrals.

The Best Real Estate Agent Tools

Being a real estate agent is challenging, and it's especially hard when you aren't aware of the tools that can help you. Trust us - there's a ton out there that can help if you know where to look. As time goes on, more apps are created, websites are updated, and other tools are developed, so it's important to keep up with the latest and greatest. We've compiled a list of the best real estate tools from mobile apps to CRM services to help you do your job even better. Read ahead to start adding to your real estate tech toolbox and become the best equipped agent you can be.

Arm yourself with the best real estate agent tools:


[EBOOK] Your Handy Dandy How-To Instagram Guide

Wondering what the deal is with Instagram? You're not alone. Instagram is a mobile photo-sharing app that has taken social media by storm over the past 7 years since it's initial release in 2010. Now at a community of 700 million active users , it allows users to like and ...

Let's Get Graphic: How to Make an Infographic and MORE

Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they're easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article. The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we're psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing!

How to make an infographic. But first...why should you?


Battle of the Workplace: The Startup Vs. The Corporation

In this day and age, the big decision of picking between the two ends of the workplace environment spectrum is not that uncommon for the average employee to experience. You hear through the grapevine about the far-fetched but somehow simultaneously necessary and unnecessary perks of a startup environment and compare it with the guaranteed internal growth and financial security of a corporate career. But which do you choose? While there are many grays on the workplace spectrum, each are tailored to a specific type of person and work have no fear! While we're not saying that every startup and corporate company fits exactly these traits, we're breaking it down to give you a better idea of what each of these environments can offer and if it may be the right fit for you and your working style as you hunt for the perfect job. Here at Contactually, we embody much of the 'typical' startup traits but understand it's not always the best fit for folks on the job hunt.

Workplaces & You: Startup environment vs. Corporate


Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

This isn't the first time we've covered the thank you topic here on the Contactually Blog. Saying 'thank you' never goes out of style and we're always finding new ways to tell our network and customers thank you. Saying "please" and "thank you" were among the first manners that we all learned when we were children. It goes without saying but expressing gratitude goes far beyond thanking our teachers, parents, and friends when we were kids. As we've grown up, saying "thank you" has taken on an even bigger role - especially in the business world. According to a 2014 survey by Ask Your Target Market, "81% of respondents agree that sending thank you notes is an important way to show appreciation." But it doesn't stop there. In addition to being polite and showing appreciation, saying "thank you" has a lot of other positive benefits both personally and professionally. According to Psychology Today, expressing gratitude has various benefits from growing new relationships to improving psychological health. So, if you are part of the 14% of people that say they never send "thank you" notes, it's about time you jump on the bandwagon.

Take a look at our tips on the best way to say thank you and become a "thank you" expert:


Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone's lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait for days to receive a reply, but now we communicate with just the touch of a few buttons, and expect a response immediately. Such form of communication is called social media. Nowadays, social media platforms are where most conversations happen. Transactions can also be made using social media, which is why most companies strive to refine their social media marketing strategies so they can get a boost in sales, as well as expand their market reach.

Why use social media for small business marketing?


Content Marketing 101: How to Create Content That Stands Out

Every minute, millions of posts are uploaded into the social media universe. With 448,800 tweets, 1,440 Wordpress blog posts, and 500 Youtube videos, there's enough content to keep busy for quite some time! What does this mean for you? Well, it's certainly a sign that it's time to invest in content marketing. Whether you're creating a podcast, writing a blog post or maintaining your social media presence, you're already on the content marketing train. However, it goes without saying that your content can easily get lost in this information overload. Read ahead to find out how to diversify your content to ensure it stands out from the crowd in our saturated world.

Read on for 4 tips on creating the best content marketing:


5 Details to Add to Your 2017 Small Business Marketing Plan

It's nearly impossible to keep up with new marketing trends these days--much less have the resources and time to build them into your marketing plan and execute on a small business budget. This year, instead of trying to do it all, choose just a few new things to try, even if they aren't new in the industry (hello, guest posting). A refresher may be just what your plan needs to boost engagement, impressions and overall marketing success.

Read on for the 5 things you should add to your marketing plan:


The 3 Deadly Mistakes that Real Estate Agents Make

Are you making one of these 3 deadly mistakes that cost you time, money, and clients? There's a good chance you are, although don't worry because making one (or more) of these mistakes may become the best thing you ever do (so long as you approach them properly). You see, you become a success story, not in spite of your mistakes, but because of them. Mistakes teach you, help you grow, and ensure you stand out in a crowded marketplace. But they also have the power to cripple you (especially the three dangerous mistakes I'm about to share). So, what's the solution? That's what I'm going to share with you, but first let me say:

Your Mistakes Help You Find Your "Right" Client...


10 Technologies and Tools for Real Estate Blogs

Advances in technology has been revolutionary for real estate agents! By arming themselves with the right tech, agents have the ability to optimize and significantly grow their marketing operations. We present the Top 10 tech tools to growing a real estate blog.

5 Ways a Term Loan Will Unlock Your Next Big Growth Opportunity

The start of a new year is a great time to think about what you can do to expand your real estate business. Taking stock of where your business has been--and what you'd like to achieve over the next six to 12 months--is one part of the equation. The other involves finding the financial resources necessary to transform your goals into action. Fortunately, a term loan may be just the solution you need when an opportunity for growth comes knocking. If you're not familiar with what a term loan is or how it can help you widen your business horizons, don't panic. Here's everything you need to know.

What Is a Term Loan Anyway?


[SLIDESHARE] The Importance of Lead Validation

Is Your Lead Generation Marketing a House of Sand? Lead validation is the incredibly important process of separating online sales leads from other website conversions, by reviewing all form submissions and listening to recordings of phone inquiries generated by marketing campaigns (SEO, PPC, email, etc.). If you aren't validating leads ...

5 Strategies for an EPIC 2017

We all know that resolutions are nice in theory, but only 8% actually achieve it - in fact, within the first week, 25% have already given up! Why? Because we don't fully grasp that we have to change our entire way of thinking to adapt to this new desired reality - which is incredibly challenging to do. So why are we leaving the change we want to see in our business and our lives to something so ineffective?

Strategies will win in 2017.


Personalization: The Key to Success in B2C Communications

Marketers are increasingly investing in personalization. Personalization is a marketing strategy in which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. This also implies that marketers anticipate consumers' needs. The main key to success when it comes to personalization is understanding your leads' preferences. I personally believe that the Janrain 2013 study on "Online Consumers Fed Up With Irrelevant Content on Favorite Websites" is still relevant today. In the study, they showed that 74% of leads become frustrated when they see content that has nothing to do with their interests. Knowing consumers' preferences and tastes is essential to avoid frustration.

3 Tips for personalizing your communications:


SEO 101: Using Social Networking to Boost Website Traffic

On its own, writing stellar content for your real estate site isn't going to make any money for you. You'll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every business. SEO stands for search engine optimization and it's exactly what it sounds like. It's how optimized your blog or your website is for the search engines that are crawling it when someone types in a search query. It's a huge factor in making sure you get traffic to your site and more specifically it's the right kind of traffic, of people who are looking for you to solve their problems. If your real estate website isn't generating a profit, then you need to ask yourself some hard questions - what benefit does it really have for your business? No need to panic if you are still waiting for a breakthrough. I'll cover some of the most important SEO factors and some hands-on techniques that you can put to use right away to increase the traffic to your website.

Increase your site traffic with these SEO tips:


6 Reasons Real Estate Agents Should be Blogging

"Blogging doesn't cost you a penny...however, ignoring its benefits can cost you plenty"

-Patrick Flynn, Managing Broker The Madrona Group

In today's real estate online marketing arena, there is literally so much an agent and Broker tries to take on to cement their position with potential buyers and sellers, often times, it simply becomes too overwhelming. Some have made very little effort to enter the online fray or may simply opt for a broker propriety website with IDX in the hopes those potential buyers and sellers will 'magically' visit their site. Others might avail themselves of the higher cost platforms out there that are strictly geared to lead capture and lead nurture. Both come at a cost and neither offer any guarantee you will actually get a buyer or seller who wants to even work with them.

6 Reasons to do some real estate blogging:


The Holiday Marketing Guide for Small Businesses

The holidays are fast-approaching. Are you ready? If you're not, it's time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are ready for it will win out over the stragglers. Besides getting an early start, here are some other ways to make sure this is a successful holiday season for your small business:

Marketing for Small Business:

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Online Branding Success Over the Long Haul, with Jed Carlson

Jed CarlsonBranding is still kind of a mystery to many people, and online branding is even more of an enigma. But when you get the chance to talk with someone who's an expert at it - like my guest today, Jed Carlson - everything becomes clear. I'm excited to share this chat with you because Jed is such a generous guy and gives so much incredible help about how to establish, grow, and sustain a branding machine that can drive your business over the long haul. If you listen to this episode and don't leave with something actionable, you'd be one of the few. Take a break in your day to listen to this one. You'll thank me for it.

Less is More: Decoding the Productivity Myth

Editor's Note: This post was originally written by Annie McMindes for the Sigstr blog. You can find it here.

We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it yesterday. We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected at all times. Every time we hear the chirp of our smartphone singing in a new email, we jump to respond. We check it in bed, at the dinner table, in the park with the kiddos, on family vacations. A 2012 study by the Center for Creative Leadership found 60 percent of smartphone-using professionals were connected to the office for an average of 72 hours a week. We've become narcissistic drones, we're told, lacking the will-power to look away from the soft glow of our iPhone 7s. We're desperate to stay at the center of attention, and frantic to remain reachable at all times. And it's absolutely true many of us can probably chill with the social media frenzy. No one needs to know what you had for lunch, second lunch, dinner, snack or your 2 a.m. fridge-raid. But it's becoming overtly clear the workplace demands propel a huge portion of the anxiety-induced phone-glancing.

4 Steps to Slow Down & Maintain Productivity:


9 Sales & Marketing Buzzwords to Avoid

We've all fallen victim to a sales pitch or a marketing email chock-full of buzzwords. You don't have to admit it, but you may have even been swayed to make a decision because of some cleverly used buzzwords, or in desperation used them yourself in a sales or marketing pitch. Don't worry, we won't fault you for it. You see, sometimes those buzzwords really do work! And a subject line that simply reads 'FREE FREE FREE' might just win over a potential customer or two. screen-shot-2016-09-30-at-1-20-11-pm But, there's only so many times you can send out that catchy email before your network or customers gets smart to it and realizes what game you're playing. And no one likes feeling like they're being played by a salesperson or a service they're paying for, right? So, in an effort to kill the use of buzzwords, we polled our sales and marketing team to ask what buzzwords they avoid in their pitches, or their emails, or their advertisements and why. Their answers may surprise you, but you'll understand right why they picked it and you might just want to add it to your own Banned Phrases list in your sales and marketing efforts.

The Worst Buzzwords:


5 Steps to Upgrading Your Instagram to Business

Social media marketing is proving to be a major key to succeeding as a business today in 2016. Social media marketing itself is all about presenting quality and relevant content in a professional manner. And we've talked about how to make your brand Instafamous before and how that fame could be attainable for all of us, but now it's time to take it a step further. Since then, we have upgraded our own Instagram account to the new business profile. Our profile now features a contact button and a hyperlink to our headquarters' address, which goes well beyond what a basic Instagram profile generally displays. Along with the new look, we now have a new set of Instagram's native tools for assessing how exactly our posts are performing. The tools include statistics on posts and followers, as well as an easier way to promote posts. So how do you upgrade your profile? Below are the five easy steps for getting your Instagram profile to business official and a few reasons why it may be beneficial for you and your marketing efforts.

Upgrade Instagram to Business


The Three Best Recipes for Your Next Open House

Daydreaming break: take a second, close your eyes, and think back to the best meal you've eaten recently. My sincere apologies if you haven't had lunch yet. Got it? I'm willing to bet my favorite kitchen knife - a Masanobu VG-10 gyutou - that you remember more than just the food you ate. Likely, you also remember the occasion, the location, and the people you shared the meal with. I'm now well into my twenty-fifth year conducting an in-depth longitudinal study on the connection between food and memory. Or, more accurately, I grew up in a large Italian family that loves food. But setting the methodology aside, I think it's indisputable that food builds bonds, enhances memories, and accelerates relationships. But why am I touting the power of food on the Contactually blog? As a service professional, you win business when the right person thinks of you at the right time. I contend that food provides an underutilized opportunity to make that lasting impression with all of those right people. The next time you prepare food for a function or your open house, print off cards with the recipe on one side and your contact information on the other, and leave them next to your dish! You never know - a hungry mind and a tasty dish could provide you with your next business opportunity from an inspired snacker.

3 Recipes for your next open house:


Three Ways to Boost Your Productivity at Work

Struggling with productivity at work? Is the soothing lull of procrastination too tempting to resist? You've probably tried and tested hundreds of productivity tips, from the Pomodoro method, to taking ten-minute naps, and while these might work well for the first week or so, you find yourself slipping back into bad old habits. Here's three methods you may not have thought of, that you can add to your arsenal to boost your productivity at work.

How to Boost Productivity:


Am I Doing This Right? 5 Social Media Best Practices for Your Business

So, you've signed up for Twitter, or Instagram, or even Snapchat, and you're staring at your phone or your computer screen wondering what the heck you're supposed to do next or how you should utilize each platform...especially when it comes to your business. We're here to tell you, when it comes to social media and figuring out the best practices, the etiquette, and the best way to utilize it for business marketing, you're not alone in feeling confused or bewildered. The world of social media has become a wild one and figuring out where you fit in on each platform can be a daunting task...that might even turn you off from using it all together. But before you go running away from even trying your hand at it, we've got a few best practices you should follow to keep you on track, especially if you'll be utilizing social media for your business.

4 Social Media Best Practices:


[GUIDE] How to Use Pinterest for Your Real Estate Business

Pinterest is a fairly unique social medium. Boasting 100 million active users, Pinterest offers an interface very effective in directing traffic to outside websites. With the ability to organize content into groups within each profile, Pinterest is one of the best ways to draw positive results to your company and its products in a nontraditional way. As of June 2016, over 2 billion searches are conducted on Pinterest monthly from a wide demographic of users. Isn't that convincing enough to try it out? While you may be unsure how it could positively benefit your real estate business, we'll argue that it's another great way to interact with your clients and potential clients in a more personal way, plus showcase your expertise in different areas outside of real estate. In a world where we constantly connect by sharing recipes or home decorating tips and ideas with our friends, why can't it be any different between you as a real estate agent and your clients?

Your guide for real estate and Pinterest is here!


[INFOGRAPHIC] 4 Steps to Using Snapchat For Your Real Estate Business

As a real estate agent, Millennials may not be quite on your radar when it comes to selling a home. But they're emerging from their parents' homes and looking to buy their own. If you're a social media guru already and you're looking to target those elusive Millennials, we've found your new medium; Snapchat. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Imagine advertising an open house event you're hosting directly to your target audience's phone as they snap pictures of their brunch in the neighborhood of the home you're showing. Now you can try it out with Snapchat's On-Demand filters. Snapchat is a photo messaging app that's known for the 'disappearing' qualities of the pictures you send to your friends. Meaning, receivers of the photos or videos can only see them for up to 10 seconds before they're gone. Growing tremendously, the messaging app has an estimated 150 million users, surpassing Twitter by 10 million.

Start snapping for sales today...


Building Better Relationships Through Intentional Social Media Interactions

Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm...with a specialty in real estate. With clients like RE/MAX International, DocuSign, among others, Katie is becoming the leading expert in leveraging social media within the real estate world. You can find her insights in The Huffington Post and the Social Media Examiner, where she is a regular contributor and if you're looking to learn more you don't have to go far... Katie recently launched her #GetSocialSmart Academy where real estate professionals can go to learn how to start leveraging their social media presences to further build up their businesses. Intrigued? Check out some of her advice here, she breaks down how she stays in touch with her network, and even shares some of the biggest social media mistakes she's seen with clients.

Contactually influencer interview...


[INFOGRAPHIC] Becoming Legit: How to Get Verified on Twitter

The Twitter badge is one of the most coveted achievements on the internet. That little blue checkmark serves as an virtual indicator that you are legitimate and verified. A Twitter Badge establishes a sense of trust between the account and the people that follow it. You may associate it with major celebrities or big brands and use it as a way to verify the account you're following or looking at is 'legit'. Twitter finally enabled the ability to request and verify accounts for all of us non-celebrity people. This has been a long time coming, as Facebook introduced verified badges in late 2015 to anyone who applied. It's a smart idea to verify your business, and even yourself, on social media. Verifying is a quick and easy way to earn some internet cred, and it's proof for potential clients that you truly are who you say you are- think of it like a little ID check for the internet-- and now you can do it on Twitter. Surprisingly, it's not too hard to apply, but it takes a few days to process and I'll show you the same steps we took to verify our official Contactually Twitter page.

Read on for how to get verified on Twitter:


5 Steps to Finding Your Instagram Fame

"Instafamous," a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world's most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram's active monthly user count surpassed 500 million, with more than 300 million using Instagram daily. More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you're missing out on a significant marketing opportunity.

5 Tips for how to be Instafamous:


8 Steps to Staying Top-of-Mind Without Sounding Like a Robot

In a market where inventory is tight and listings are king, referrals are more critical than ever. Real Estate Agents report that they expect 49% of their business this year to come from referrals alone. Unfortunately those referrals don't appear on their own, they come through building relationships with clients and former clients...and maintaining those relationships long after a home is bought or sold. More often than not, agents and small business folks tend to rely too heavily on automated emails that end up making them sound robotic and less than genuine. If you plan on getting worthwhile referrals, you'll need to establish your relationships in a more personalized way...while still taking advantage of automation where you can. With that in mind, we polled 150 of our top residential real estate agent users to find out their secrets to building a robust referral pipeline. Here are a few of their market-proven strategies for staying top-of-mind in genuine, relevant ways.

8 Steps to get more real estate referrals:


How to Make Yourself Unforgettable to Your Network

How many people a day do you come into contact with? A week? A year? It's safe to say that the number's pretty big, and the same goes for all those people who in turn come into contact with you. You might just be a blip on their radar of all the people they meet, while you can't forget them. We're looking into what makes those folks so memorable, and how you can make yourself an unforgettable person in your own network. The theory behind our dive into becoming unforgettable is inspired by Chip and Dan Heath's Made to Stick, Why Some Ideas Survive and Others Die. While the Heath brothers study what makes ideas and marketing pushes 'sticky,' we find that the same principles apply for what makes a person memorable and dare we say...unforgettable?

How to be memorable:


5 Invoice Marketing Opportunities You're Missing Out On

As a small business owner, investing days or weeks into crafting a marketing strategy is out of the picture. What you really want to focus on is your product or service, the thing you're really passionate about. You're still getting a sense of who your target audience is and can't afford to spend money on channels that might not get you any new clients. Why not turn work you'll already be doing into your most effective marketing tool? ascend The trick is to look where most people don't: your invoicing. 60% of marketers already consider personalizing the customer's experience to be their top marketing objective and it's projected that by 2020 customer experience will beat out both price and product as the key brand differentiator. Invoicing remains one of the easiest and most powerful ways to do that. It is sometimes looked as a simple task that needs to get done efficiently, but using it as something other than a black and white copy listing services owed can be more effective to your business.

How to send an invoice to drive customer engagement


Get People To Do What You Want: How to Create Effective CTAs

When was the last time you made an ask of your contacts within an email? Whether you wanted them to sign up for your latest webinar or check out a blog post you were featured in, you probably created some sort of call-to-action, or CTA. How effective was your CTA? How many of your contacts actually followed through on the action you asked of them? If the number is low, it may be time for you to reassess how you create your CTAs and even what they look like. Better yet, think about the last time you got a promotional email in your inbox. It had a compelling enough subject line to get you to open it, and once you opened it, did you click through to shop or open their website or sign up? Or did you open and close it back out in quick succession? That compelling CTA...or not so compelling one is a great starting point for creating your own call to actions in your emails. Keep in mind the three factors that go into creating a successful CTA; color, message, and placement in your email.

Creating a more effective call to action...


The Realtor's Guide to Instagram

If you're already a social media user , it may not come as a surprise to you that Instagram is one of the most popular social platforms right now. But have you taken that next step and started utilizing Instagram for your real estate business? While you may have already ...

What Snapchat Means for Your Business

I'll admit, I'm still in the experimental phase of Snapchat. From face filters to animated emojis on videos, figuring out what to post is only the first challenge. There's also formulating how to respond to people, how to chat with them, and then how brands are evening adopting it. Right now it seems, very few people older than 25 have adopted successfully. Recently though, the VP of Content of Snapchat reported that the app has 100 daily active users, and 50% of new users are over 25 years old. As I'm beginning my own exploration of Snapchat, an article (Teens have a Smart Reason for Abandoning Facebook and Twitter) popped up in my newsfeed and it really hit home. Teens are moving towards a stage that contains more personalized, 1:1 communication. Rather than spewing out content that casts a wide net, many people are looking for that human connection that you would find in a regular conversation. "Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends."

What Snapchat Means for Your Business...


Psychology Sunday: Forming Habits

A habit is a "settled regular tendency or practice" that happens routinely. There are good habits and bad habits. Probably the ones that stick out in our minds go to the negative, whether it's biting out nails, smoking, logging on to social media sites all hours of the day, or obsessively checking our phones. As mentioned, there are good habits -- flossing every night, exercising every morning, reading, and/or eating a healthy breakfast. Good habits do not only have to do with your physical wellbeing, they can be things you do habitually to help your mentality, your career, or even your overall network. How does a habit even work? How do habits forms? And more importantly, how can you form good habits? A couple of months ago we hosted a webinar on habit formation. In this webinar we focused on the science behind how habits are formed, how. Below, we've broken down one of the theories and how it can relate to your network. We've also included a helpful worksheet that you can download to practice this yourself.

How to start forming habits...


How to Export Linkedin Contacts Out of Linkedin

With LinkedIn and Facebook shutting down their API, many software solutions haven't been able to fully sync data from LinkedIn and Facebook. In relation to your network, we understand your contact base goes beyond your email, which is why the API shutdown affected the update of your contact database. Although, we've felt the effects of the API shutdown and gone through some alternative solutions to get our users the data they need, in this blog post we found a very easy way to get your contacts out of LinkedIn. There are some workarounds to get your contact information from your friends on Facebook, but your professional network -- LinkedIn -- how do you get the contact information out that network? This process is a little easier than Facebook, but it's more controlled by LinkedIn.

Check out below how to export LinkedIn contacts out of LinkedIn...