Marketing Automation


What Are the Benefits of Email Newsletters?

Studies have shown that 93 percent of internet users have indicated that they'd rather receive brand information in their email inbox versus their social media feed. By connecting with people where they want to be reached, email newsletters can be a very powerful, ROI-positive marketing technique when used effectively.

What Is the Difference Between CRM and Marketing Automation?

In real estate, any company looking for sustained growth needs to have both a strong CRM platform and a robust Marketing Automation system. While there is some overlap between these two systems, they are very different in terms of who uses each one and the tasks that each system supports.