December 14, 2012

What we've been reading: how we shared in 2012

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As December passes by and 2013 approaches, the internet reminisces on how the year went in social media. How do we share? Why do we share? This is what we've been reading about this week. Because sharing is caring, right?

Business2Community: The Psychology of Social Sharing: Maslow's Hierarchy of Needs - American psychologist Abraham Maslow created pyramid of the hierarchy of needs that all of us exhibit. It consists of physiological, safety, love/belonging, esteem, and self-actualization. If you think about it, this can be applied to why people share, and according to this B2C article, "social media fosters a strong sense of group mentality-learning from your peers, being recognized by your peers, relaying on your peers for that sense of belonging." Think about it. Why do you post on social media as a marketer, or just as a casual user? It's human instinct.

Media Bistro: Facebook, Twitter, Reddit, Pinterest - The Social Sharing Trends Of 2012 [INFOGRAPHIC] - And while we're on the topic of sharing content, how did we share content in 2012? With a year full of events like the elections, Hurricane Sandy, the Olympics, Gangnam Style, and Mars Curiosity, social media was frequently lit up with updates from current events, so what better way to visualize that than with an infographic? Media Bistro's inforgraphic takes a look at the big winners and losers in the social media space -- Myspace saw a decrease of 62 percent in shares over last year. And, of course, Facebook and Twitter still lead the pack, with the latter significantly growing. Definitely worth a look!

And don't forget to check out some of our blog posts from this week: