November 06, 2018
Welcome to Contactually's Story series! This is where Contactually's clients tell you what Contactually looks from their point of view. They share their challenges, triumphs, and top tips and tricks. We're proud to feature Tim Moore, Senior Vice President of Marketology for Semonin REALTORS®. Enjoy!
We’re most proud of our company vision (Lead, Teach, and Serve) and Core Values:
We take them seriously. We’re a very relational company.
We recently embraced the Ninja style of doing business, which is focused on relationships. Most CRM products are inquiry and lead-driven, so they give you a system with a limited amount of data and a light database attached to it. You can embed electronic follow-ups in them, but you can’t put in more than one note.
They just don’t embrace a relational style of doing business—phone calls, handwritten notes, face-to-face meetings, etc. They’re for immediate transactions. They’re not wired for following up monthly, after closing business, or with referral sources.
Contactually does a very good job focusing on those relational aspects of real estate. It also incorporated very easily with other systems like email.
We want to be a relational brokerage, not a transactional brokerage. Contactually ties into how we want to do business. Our agents want to stay in touch with their clients. Because to us, there’s no such thing as past clients. They’re always clients.
To keep in touch with clients, we have something called “autoflow,” which are drip campaigns for our agents’ databases and other things like that. But we also have what we call “live flow” on top of it. Live flow is the calls, lunches, handwritten notes, and other personal connections to our database. This is how we do business. And everything we do, we do on purpose.
So after looking at multiple tools and options, we decided Contactually was the best option because it gave us a system for live flow. We don’t need to fit our business to what the system can do. Contactually allows us to do business the way we want to do business.
When you get Contactually for your brokerage, you’re not just embedding a system into your business. You’re also changing the culture and habits of people. If there’s an optimal time to embed Contactually in your culture, it’s probably from November to February, depending on the market. The sweet spot is the beginning/end of the calendar year. It’s typically a quiet time when your agents will have some time to wrap their heads around it.
Once it’s there and your agents start to get familiar with it, you’re going to reap the benefits of it. The stories from the agents that are using Contactually will start to come in and that will get even more agents to adopt it. For example, when agents start using the Best Time to Send feature and see their email open rates start to really go up, other agents will take notice. Those stories will start to accumulate and then things start to take off.
Eventually, it becomes “Wow! Before Contactually I could never do what I can do with Contactually.”