Staying current has never been more important for small businesses than it is today. As millions of consumers turn to Amazon for ease of ordering and delivery of such a wide variety of products, the worst thing a small business can do is be complacent.
Most entrepreneurs would do almost anything to avoid being considered obsolete or out of date.
That's among the reasons why it's so crucial for small business owners to leverage all the tools they have available. Sure, that includes email and social media and whatever other kinds of marketing is pertinent to a given industry. But if a marketing plan doesn't include text messaging these days, it's definitely missing a golden opportunity to not only stay current, but to stay in touch.
Text message marketing continues to flourish as one of the most cost-effective and result-driven methods to keep customers happy in almost any business. Here is what you need to know about using texting for business.
3 Steps for Texting for business:
With approximately 328 million active Twitter users, it's safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it's easy to be overlooked, no matter how cutting-edge or important your tweet may be.
This especially applies to small businesses who are using Twitter as a way to get noticed by industry leaders, influencers, and investors. Small businesses, even though they have some of the best content, ideas, and products to offer, are oftentimes neglected. This is partially due to the fact that they do not have the manpower, funds, or knowledge on how to best run their Twitter account to achieve the maximum benefits. So, small businesses, we're here to help you out by providing you with the top 6 tips to help you get recognized on Twitter!
Twitter for small business audiences:
Compiling a solid email list is a time consuming, but incredibly valuable undertaking. And, once you've created the perfect email content to help convert that list into customers, the only thing left to do is build an added level of efficiency into the process with a streamlined automated email marketing workflow.
As a busy real estate agent, you may not have the time to personally follow up with every inquiry you receive and stay in touch with clients who have contacted you in the past. But, a structured email marketing workflow would take much of this burden out of your hands altogether.
7 Steps to set up your email workflows:
In April of 2017 I began a four month internship at Contactually in DC. Prior to my internship, I graduated from a Coding Bootcamp in New York City in September 2016. I spent the last 3+ years working in Human Resources at a nonprofit and after attending the World’s Maker ...
Sales is a tedious game of converting leads into paying customers, but, as you know, not all leads end up that way. Data shows that 80% of sales are made after the fifth call, but only 8% of salespeople keep up with leads until then. Regardless of persistent follow-ups, some cold leads never heat up and some leads convert to customers instantly. However, there are times when a lead is developing well, seems interested, and just when you're about to close the deal they say, "Not now."
This can be debilitating to hear; almost as much as when in high school you told your crush how you really felt about them and they replied "I like you as my friend!" As a professional you are now confused on what the best next steps are. Do you press them to make a decision? Do you persuade them into closing the deal? Do you ghost them... and never contact them again?
First off, there still is hope, so don't panic and leave them out to dry. Find out what the reasoning is behind their decision to hold off from the sale right now. A common sales qualification term is BANT, which stands for Budget, Authority, Need, and Timeframe. While BANT is not a perfect explanation for every industry, it is applicable and helpful in finding out what exactly is stopping the deal from closing at the moment. All the categories of BANT are broad, so most reasonings will be covered by at least one. If you identify that, yo
If you've listened to Real Relationships for any length of time you know that the premise for the podcast and the business behind it is that relationships matter. It's not just that they matter for increased business and profit, it's that they matter for the long-haul to increase your quality of life.
This episode features Nikki Beauchamp, a dynamic luxury real estate agent in New York City who has built her business on the referrals that flow out of the relationships she's established. She's a strong advocate for the power of relationships in building a business long-term. She and I chat about how she learned to build such cooperative relationships with her clients and what it means to make clients truly happy. You'll enjoy hearing her perspective, on this episode.
Remember when Apple came out with the original iMac in '98? Desktop computers were all the rage with their rounded edges and brightly colored backs. A laptop? Too heavy to carry around! A smartphone? Not even a word in most people's vocabulary. Now we can't imagine a life without our ...
To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it's evident that content is taking over, and can no longer be ignored - which is why we've created a new blog series around it! From how-to's to infographics, we're expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert?
Check out our first post in the series, Content Distribution and You, if you haven't already and then dive into our second Content is the Key post!
5 Tips to Diversify Your Content Creation
The sales funnel, the sales pipeline and whatever else the kids may be calling it these days, we all know there's a process to getting a client to actually becoming a client. But have you mastered it that process? Turns out there's a bit more to it than placing an ad and letting your phone ring off the hook with all those prospective leads.
Our friend Chris Smith has mastered this process and turned it into a bestselling book
to boot. Chris Smith is one of the founders of Curaytor - a marketing and sales coaching company - and has also worked with several very successful startups and business people. He knows what he's talking about here and The Conversion Code
is proof of that.
That's why we're breaking down his processes for real estate professionals looking to perfect their sales process and improve the experience of each and every lead that comes into their system. From their first glimpse at your website, to their final decision as they choose YOU as their real estate agent, we'll walk you through using the Conversion Code for yourself.
The Conversion Code for Real Estate Professionals...
Interviews are intimidating no matter how many you've gone through or how confident you are, but they all have the same end goal. The goal of interviews with prospective agents, specifically, is to understand their qualifications, personality, and general way of doing things in relation to your firm. In order to accomplish this, you often need to ask a comprehensive list of questions that will cover the basics - and then some!
There is such a wide range of things to ask that we encourage brokers to be creative and ask unique questions that will get agents talking about who they are and what they're passionate about. While there's nothing wrong with the routine questions, (for example, "Why did you become a real estate agent?") these sometimes generate rehearsed responses, which are of little value. Rehearsed responses make it challenging to determine if an agent's a good fit!
Previously, we created the The Brokerage Recruiting Playbook, in which we spoke with over 150 brokerages to learn their most effective recruiting practices. Now we're expanding upon the chapter called "How to sign the agents you want" with The Real Estate Recruiting Questions Checklist; a list of questions and tips on what to ask prospective agents. The checklist covers categories such as agents' relationships with their clients, time management, lead generation, and management of difficult scenarios - all crucial factors in determining if an agent's a worthwhile addition to your brokerage.
Ready to start conducting the most productive recruiting interviews? Read on to get the best questions and tips!