If we've learned anything, it's that podcasts are here...and they're here to stay. They've simultaneously brought back the art of the classic radio show in episodic form, ala Serial, as well as given voice to a lot of experts in fields that may not have necessarily had an outlet or voice before podcasts entered the scene.
Now, what good is this for you, a real estate agent? The rise of podcasts' popularity has been large in part due to the fact that the information is easily digestible while on-the-go and whether you're listening on your daily commute to and from work or listening to your favorite podcast while cooking dinner, podcast have become the perfect multi-tasking information source. Perfect, if you ask us, for real estate agents who live largely on their mobile devices or in their car, and who might just need a diversion or an information boost from fellow agents and real estate professionals.
That's why we pulled together the top real estate podcasts
Top real estate podcasts to start listening to today:
It's one of the most stressful purchases anyone can ever make. Home ownership can be a confusing, overwhelming and exacerbating experience for so many. Having a real estate agent next to them can help ease some of these pressures throughout the entire process.
At some point in the hunt for a home, almost every single buyer will turn to the internet for some guidance. In fact, the very first step nearly half of home buyers take when starting their search for a new home is searching online - that's before they even contact a real estate agent for help.
They want to see what's available and possibly even get an idea of what their current home may be worth. Don't miss the opportunity to be their guide on the pathway towards their next home. Use these 7 SEO boosting tips to help drive more traffic and leads to your real estate website, so you can build your business and help ease the stresses of this gigantic purchase.
7 SEO Tips to implement today:
In 2016, there were approximately 3,424,971,237 Internet users worldwide - and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean - the list truly can go on and on. A lot of these users are creating something - also known as "content" - to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times.
However, with the average user demanding more content on a daily basis it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content?
Content curation. The ultimate move.
Read on to learn more about why.
Many people talk about relationship management these days, but Mike Muhney prefers to talk about self-management and the skills it takes to ensure that you are good in relationships. I had a great time chatting with Mike for this episode of Real Relationships.
He's such a down-to-earth, practically oriented guy who has been building great relationships with people for decades.
His insights into what it takes to build the self-management skills that set you up for great relationships are invaluable. Be sure you take the time to listen.
Writing a blog that people will want to read takes more than just typing up a few paragraphs and posting them online. As a real estate agent, you want to pull in an audience and make them see you as a valuable resource. Your blog is an important component of your online marketing, so you want to make sure it is high quality.
Remember - no one creates a great blog overnight. It will take some trial and error. But the following information can help you understand what you should be doing with your blog, and what you shouldn't be doing.
Keep in mind the landscape has changed. With more and more people writing content daily, things have gotten far more competitive. In order to be really successful, you need to create exceptional content and also be somewhat versed in content marketing/SEO.
You can't just think you'll hit publish and expect to have business come flooding in. If only things were that easy! They say that content is king but I would tell you understanding SEO is queen. Without having both you are bound to get lost in a sea of content not getting noticed.
Frankly, it can take a while until you hit your peak. There are no quick avenues with real estate blogging. My real estate blog, Maximum Real Estate Exposure, has taken years to get to be so recognized both in search engines and socially.
Do's and Don'ts for your Real Estate Blog:
Whether it's for business or for pleasure, following up via email is a timeless to-do for anyone wanting to stay top-of-mind with colleagues and friends. For small business owners, email follow ups are key to perpetuate business, especially with the reliance on referrals.With the busyness of our professional and personal lives, keeping in touch - especially with those you don't see on a daily basis - can be difficult, and sometimes we can lose business (and relationships!) because of that.
You genuinely care about your clients; but even if you do send an email now and again, it can feel like they blend in with the rest of the emails piling up in their inboxes. However, there are a few easy things you can do to maximize your gain from email follow-ups and to make sure they don't go unnoticed.
Everything you need to know on how to follow up:
People have been talking about the death of email for years now, and yet we continue to find more and more uses for it.
Email marketing is still the most economical and the most powerful marketing tool for a majority of businesses. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.
The more we try to find a better alternative to email, the more we realize that we already have the solution that just needs to be used better....email is still relevant, it's just a matter of how
you're using it.
Maintaining Email's Relevance:
Some of the most popular internet search queries are questions: "How long does yogurt last after its expiration date?" "What is Narcos?" "How many nickels are in a $58,000.33?" While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr, have tried to tackle this need to answer internet users' questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated.
Quora, a question-answer platform, has tackled become quite a niche. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors - that's nearing Twitter's 328 million monthly users. According to Alecia Morgan, Quora's Content Marketing Evangelist, the platform's main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask.
Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and News
All of us want to make more profit in our business. It's at least a part of why we are in business. But the question arises, "What is the best way to make a profit?" Bob Burg says that the best way to make more profit is to give - to always ask how you can add more value to that person.
In this conversation, Bob shares the concepts from his book, "The Go Giver" with me to clarify why the laws of giving are the best way to provide value to others and consequently, make maximum profit for yourself. It's a great and insightful conversation, so be sure you take the time to listen.
Staying current has never been more important for small businesses than it is today. As millions of consumers turn to Amazon for ease of ordering and delivery of such a wide variety of products, the worst thing a small business can do is be complacent.
Most entrepreneurs would do almost anything to avoid being considered obsolete or out of date.
That's among the reasons why it's so crucial for small business owners to leverage all the tools they have available. Sure, that includes email and social media and whatever other kinds of marketing is pertinent to a given industry. But if a marketing plan doesn't include text messaging these days, it's definitely missing a golden opportunity to not only stay current, but to stay in touch.
Text message marketing continues to flourish as one of the most cost-effective and result-driven methods to keep customers happy in almost any business. Here is what you need to know about using texting for business.
3 Steps for Texting for business: