December 19, 2013

Measure Email Engagement with Open Tracking

A few months ago, we gave you a great tool to track your email and follow-up engagement levels when we introduced click tracking. But our users wanted even more, so we made a promise to deliver.

Today, we're very excited to announce the release of our new open tracking feature! You can enable open tracking on all of the follow-ups that you send from Contactually to make sure that your important contacts notice and engage with your emails.

How does open tracking work? When enabled, we'll embed a unique, invisible pixel graphic at the bottom of your HTML email. Whenever your contact opens your email (and views the images in it, which is now the standard in Gmail), the pixel graphic is downloaded from the email server. This download indicates that the messages has been opened. This, especially in combination with click tracking, is a great and straightforward way to measure your network's engagement with your emails and follow-ups.

To enable open tracking:

1. Click the blue "Follow Up" button on the Dashboard or a contact's profile to open the follow-up module.
2. Click the check box next to "Track Opens" under the message body. Once checked, Contactually will save this setting and automatically enable open tracking for all future follow-ups.
3. To see whether or not your contact has opened one of your emails, head to that contact's profile. You'll see icons next to the message indicating the open status for your message.