May 21, 2013

Making Your Business Emails More Social

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At this point, Facebook has more users than China has people. You don't need to be a mathematician to realize just how colossal that number is. If you add in numbers from other popular social media services, like the 500 million Tweeps on Twitter and 200 million professionals connecting on LinkedIn, that's a heck of a lot of people - more than you could ever fathom reaching in your lifetime.


As we've said time and time again, despite the rise of social, you should not let go of email just yet! Statistics show that email and search have a much higher return on your investment for your business than social media efforts. On a personal note, receiving an email that is intended specifically for you has a great effect on your customers that simply can't be achieved via social media. However, there are things that you can do to make your email outreach efforts more social. So why should you make your email social? 4 simple reasons:



  1. Making emails more social greatly increases the reach of your email.

  2. Social emails give you the control to ensure your brand is perceived the way you want it.

  3. You'll direct traffic to your website through a social and non-threatening medium.

  4. Social emailing provides cost-free marketing for your company.


If I still have not convinced you why social emailing is a great step to take, here's one last reason: It's simple, fast and easy to do!

So what are the next steps to make your email social?

1. Add Sharing

Placed throughout the content of your email or at the bottom of the page, sharing buttons will make it simple and easy for clients to share your email. As long as you ensure that the email contains captivating information that clients would want to pass along, this will create more exposure for your company.

2. Subscribe Links

By attaching links to your social media profiles you will have multiple methods of reaching customers and can provide them with new information. Additionally, news feeds that post your new friendships can create even more friendships.

3. Include Specials

Attaching a Twitter or Facebook only special to your email that you think your client may enjoy will most certainly help your business. You'll gain new followers and subscribers by providing relevant offers and content that makes you stand out from your competition.

When merging your email and social outreach be sure to consider the type of social media and who you are trying to target. Use a network that will connect you with your target market. With this easy fusion, you can drastically improve the effects of social and email marketing.