April 15, 2015
Did you know that over 79% of leads from marketing do not convert into sales? Or that over 65% of marketers have no established lead nurturing systems?
Did you also know that leads who are nurtured make 47% larger purchases than non-nurtured leads?
All of these stats put some things in perspective, right?
As we've stressed the value of personalized relationships, these do not just come out of thin air. You have to build these relationships up and/or nurture them.
When leads aren't ready to buy, they aren't ready to buy. You can lead a horse to water but you can't make him drink...but you can send them consistent messages that provide them with timely pieces of content that add value and relevancy to your product or service. This is where the nurture campaign comes in.
We've covered everything you need to know on nurture campaigns through our Naughty by Nuture eBook, but we wanted to outline it in a more visualized way. Below you can find our Nurture This Way infographic with the best tactics for nurture campaigns. Our advice is to download the eBook and then print and frame the infographic, so that you never forget how to form awesome nurture campaigns...