August 22, 2014

Contactually Accepts the ALS Ice Bucket Challenge


We accept your challenge!

The ALS Ice Bucket Challenge has gone beyond viral, to some new sort of social media stage where hip hop moguls, former Presidents, Dave Grohl, and a wide variety of your friends, family, and co-workers, have all pretty much been pulled in one way or another.

Contactually is no exception -- here's Brian stepping up (while refusing to remove his sunglasses, for some reason).

Social media at its best

I learned a lot more than I ever wanted to learn about ALS a few years ago, when a friend, co-worker, and blogging mentor of mine was diagnosed. And I have to say, in an age where we spend a lot of time questioning the ultimate point & potential of things like social media and "wondering what it all means", I think the Ice Bucket Challenge is a pretty amazing example of what these channels can do well. I can't tell you how many people I've seen in my Facebook feed who, in response to the challenge, literally ask "what is ALS?", and get an answer. Clearly, awareness is an issue, and to see it actually addressed through something as simple and shareable as the Ice Bucket Challenge is pretty brilliant.

Solidarity isn't the answer to everything, but for challenges that sometimes feel insurmountable to the people trying to overcome them, it can be pretty amazing thing. So thanks to everyone who's participated, learned something, and of course, donated to help find a cure.

And remember, you don't have to be challenged by a friend (or have extremely cold water dumped on you), to help fight ALS!