January 05, 2018

How to Improve Your Client Relationships by Becoming a Likeable Expert, with Michael Katz


My guest on this episode of Real Relationships is Michael Katz, the likeable expert. Join Michael and I as we discuss how to form real relationships by becoming a likeable expert in your field. Michael is a likeable expert on marketing and has written four books on the subject. He gives out some great ideas on how to gain clients by not just being an expert in your field but being a likeable expert. If you are interested in learning more about how to gain more clients by building and maintaining real relationships and becoming more likeable to clients listen to this discussion to hear how.  

What is a likeable expert?

It’s hard to tell exactly who is an expert in their field in today’s ever so specialized world. Every profession seems to be full of experts, but just where are the likeable ones? Something that can set you apart from the rest of the experts in your field is to simply be likeable. Raising your likeability is an easy and practical way to gain more clients.  If you are looking to gain an edge over the competition in your specialty, then you will want to listen to this discussion to hear Michael’s sound advice on becoming a likeable expert.

Relationship marketing is key to gaining clients

When Michael began his small marketing firm in the early 2000’s he quickly realized that relationship marketing was the key to gaining clients. Over time he became systematic about developing and maintaining relationships. He has learned how to make connections and friends rather than transactions.This personal way of maintaining relationships has led to his incredible success. His expertise with relationship marketing led him to write four books to share his knowledge and techniques with a wider audience. If you would like to learn more about Michael’s secrets to relationship marketing listen to the full episode to hear his great tips. 

Do small businesses have an advantage in today’s market?

Creating your own small business can be daunting when big businesses are out there taking up most of the playing field. It can be hard to find an advantage to being small, being likeable is a great advantage to a small company. Being likeable is much easier for a small company to achieve than a large corporation. This gives the small business the upper hand in today’s social media marketing economy. Big businesses are constantly trying to create a likeable persona, but a small business doesn’t need to work so hard at creating this persona. Small businesses can achieve this by simply being likeable experts in their field. Listen to this interview with Michael Katz to hear more about how small businesses are becoming leaders in likeability.

How important is social media when it comes to likeability?

Now that we have established that likeability is an advantage to small businesses, this can be seen both as an opportunity and a challenge. Using social media is extremely important to creating likeability in business. On social media, a business can develop its individual brand and persona. Using social media is a great way to create brand likeability and engage with clients and potential clients. Everyone that you interact with on social media can be seen as a potential lead to business. Listen to this discussion with Michael Katz to hear more about developing relationships through social media to create your brand likeability. 

Outline of this great episode

  • [1:49] What is a likeable expert?
  • [8:02] What has changed over the past 20 years
  • [11:38] How did Michael get started on his own
  • [14:48] Michael’s secret to keeping clients
  • [20:00] How to make yourself seen as a business professional
  • [23:33] Help anyone that needs help
  • [25:48] What are some insights from his book

Resources & Links mentioned in this episode