April 13, 2016
With LinkedIn and Facebook shutting down their API, many software solutions haven't been able to fully sync data from LinkedIn and Facebook. In relation to your network, we understand your contact base goes beyond your email, which is why the API shutdown affected the update of your contact database.
Although, we've felt the effects of the API shutdown and gone through some alternative solutions to get our users the data they need, in this blog post we found a very easy way to get your contacts out of LinkedIn.
There are some workarounds to get your contact information from your friends on Facebook, but your professional network -- LinkedIn -- how do you get the contact information out that network? This process is a little easier than Facebook, but it's more controlled by LinkedIn.
You'll receive the second installment in a similar way and file in a few hours. This part includes your activity history (posts you've liked or shared), and account history (who you connected with when you last logged in).
Why is it important to get your contact information out of LinkedIn?
Earlier in this post we touched briefly on why it's important to get your contacts out of LinkedIn, but allow us to dive in further.
Most likely your contacts are located in multiple places and the contacts that are in one place aren't in the other place. You have contacts in your phone, on Facebook, Twitter, in your email client, and/or on LinkedIn. By taking full control of your connections, you'll be able to import the contact information you need to get the full landscape of your contacts.
Where are most of your contacts coming from? How big is your network on LinkedIn compared to your entire contact database? Answering these questions will be easy after you export your LinkedIn contacts. And you'll be able to get your contacts, hopefully, in one centralized place.
Whether it's exporting your contacts out of Facebook, LinkedIn, or both, you'll get some data points to add to your contact database. You should be able to then segment your contacts accordingly and you may do this already. On a more personal note, I use Facebook as my more "personal" platform. As for LinkedIn, I use it strictly for professional purposes...although my mom did connect with me on LinkedIn and I couldn't dare not connecting with her.
Since you were able to segment your contacts appropriately and by channel, you will be able to send more personalized messages. A marketing rule, specifically on social media, is there isn't a message that is a "one size fits all." Instead, you have to tailor your message to that specific audience and platform. You wouldn't send the same message on LinkedIn that you would on Facebook. It's a requirement to send relevant and personalized messages. The same applies to your contact database and/or CRM. If you contacts came out of LinkedIn, you probably have a more streamlined professional relationship, and the message that follows should align.
Even though LinkedIn shutdown their API and automating some of these steps might be a little more challenge -- all hope isn't lost. It's still important to get the contact information you need from your LinkedIn connections. Use what we laid out above to get what you need from your profile and your connections.
These steps are fairly straight forward, but if you have any questions please let us know in the comments below. We'd be happy to walk you through everything!
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