November 20, 2018

How Tech Can Make Your Agents More Human AND Productive

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Key Takeaways

  • Tech makes it easier for real estate agents to provide better service to clients.
  • Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business.
  • Agents that use tech are more productive than those who don’t.
  • Investing in tech like CRM is a great way to support your agents.

If you're a real estate broker, one of the most important parts of your job is helping your agents develop strong relationships with their clients. Because when your agents understand their clients, their clients are more likely to have a great home buying experience.

Happy clients are more likely to become brand ambassadors who bring more business (including referrals and repeat business) to your brokerage through word-of-mouth. They also help you build your brand, among agents, brokers, and prospects.

And one of the best ways to make real estate transactions as easy and successful as possible (for yourself, your agents and your clients) is to use tech to better manage professional relationships and transactions.

Tech can help your agents build better relationships with their clients, deliver more personalized, tailored service, and close more business. If you’re thinking about bringing new tech solutions into your brokerage, read on to see how tech can make agents more human and more productive at the same time.

Provide Personal Touches

Your agents’ ability to keep track of all their client details is limited. Most agents have a tough time remembering and keeping track of all the details for each of their clients, especially longer-term leads or folks who bought a home from them a few years ago.

As a broker, you can help them use technology to store and access information about their clients (past, present, or future) so they can easily reference that information to show clients they know and care about them.

Your agents already have a client database, but many of them might not have a good system for remembering important details from previous interactions, conversations or transactions.

A good CRM can help them remember things like birthdays, number of children, children's names, graduation dates, and more.

And because a digital platform can store many more important facts than an agent's memory can hold, it can help your brokerage deliver more genuine and authentic service.

Segment Sales Efforts

Tech can also help your agents get very specific about the inventory they’re showing clients, which allows them to deliver more personalized service.

For example, if a client wants a property in a specific part of town or needs a home with a certain feature, your agents can rely on tech to find properties that meet their needs and only show their clients properties they’ll be interested in.

Tech platforms allow agents to speed up the process of finding the right properties and avoids wasting client time (and their own!) by helping them to skip properties that don't meet client wants or needs.

This makes for a more hassle-free experience for everyone involved.

Take Advantage of Easier Access and Faster Communication

A platform like a CRM should be available to your agents across a range of devices. So they can use it whether they’re working on a desktop, laptop or mobile device.

When you provide your agents with a CRM that has mobile access, they can quickly lookup accurate, up-to-date client info or record new information.

This allows them to deliver high-quality service no matter where they are and eliminates the need for them to return to the office to have informed conversations.

By providing your agents tech that helps them respond to client questions or concerns right away, you can help foster better client relationships and increase trust.

Ultimately, a digital platform can help agents be more human with the people they work with. By leveraging a digital platform like Contactually, you can help your brokerage provide more personalized, attentive service.

Digital solutions also help boost your agents' productivity and work more efficiently. Not only that, it can make your agents happier by giving them the support they need to succeed in real estate.