August 07, 2012
We'd turned Hipchat from a simple chat client to a livestream of everything going on with our company, updating 24/7. The only problem was that various people on our team were constantly dreaming up new integrations -- "wouldn't it be great if we could pull in Dropbox file updates!" -- but we didn't want to take the time to build them out on our back end. We wanted everything to just work together without having to do any extra work.
That's when we discovered Zapier.
I don't remember how we originally discovered Zapier, but as soon as we found it the light bulb went off in my head. "So they've got 25+ services that integrate together [ed. note: now 50+]. What else can we pull into Hipchat?!" I was like a kid on Christmas Day.
For the past several months, I'd been compiling an Evernote file of all potential competitors that we'd come across. Contactually is basically a tool that helps people stay connected with their most important contacts through daily email reminders. We sync contacts and conversations from any email or social media, and allow users to seamlessly share that info with their teammates. In short, we're touching a lot of different aspects of contact management, and it seems there's always a new competitor or similar service cropping up. We wanted to keep them on our radar.