May 25, 2016

How a Personal Coach Nurtures Her Network with Just 10 Emails a Year


Here at Contactually, we're all about building relationships, nurturing those relationships and utilizing them to help grow your business. It says it right in our mission statement, that we believe that the best businesses will be built on authentic relationships. We've found that although we generally outline how to use Contactually in the best way for our users, our diverse user-base is pretty creative in how they make the app work to fit exactly their needs and relationships.

In an effort to showcase our users, the work they do, and how they get it done with Contactually, we're sharing interviews with some of our awesome customers who in turn are sharing their unique story about the relationships they've built in their business's journey.

Meet Elly van Laar...

Elly van Laar is a personal coach out of Austin, Texas. She teaches Nonviolent Communication and works as a mediator as well. But the common theme that runs throughout all of her work is her use of empathy in connecting with her clients and helping them to solve their problems.

Elly is a practitioner of mindfulness and regularly updates her blog with anecdotes from her day-to-day and how she implements empathy...even in the supermarket. Her insights are valuable for anyone looking to form new habits or learn a little more about meditation and mindfulness, and how to implement them into their relationships.

Contactually User Interview ahead:

Interview with Elly van Laar:

Contactually: What is your primary goal with Contactually?

Elly: To create a database with all my contacts and my interactions with them and which reminds me when it is time to reach out for people.

Contactually: Please share a success story that you've had since you've started using Contactually.

Elly: Contactually imported people that I had lost touch with. Through the green, yellow and red relationship-strength-signal, I could easily manage reaching out for those people and re-establish connection. People respond very positively, with personal emails. This reconnection helps me to ask them for referrals or to sign up for my newsletter, if I want to.

Contactually: What's a quick pro-tip that you could share with other Contactually users?

Elly: Separate emails/phone calls/personal interactions to connect from those where you want to sell. For me this is integrity: I want to convey that I care about the relationship more than about the sales.

Contactually: Do you have any tips for users who are just getting started with Contactually?

Elly: Set up your system bit by bit. I had more than 1000 contacts through Gmail alone. I could have easily gotten overwhelmed, if I had wanted all those relationships strengths at "green." I decided to first get my Bucket-A up to speed, then Bucket-B, then Bucket-C. When all my buckets are green, I will import my LinkedIn contacts.

Contactually: How do you nurture your network and relationships?

Elly: Depending on which Bucket you're in: I'll reach out for you more frequently and more personally. My VIP's get two emails, two invitations to lunch and two handwritten notes a year. My potential fans (=Bucket B) get two emails and two phone calls a year. Bucket-C gets two "Hi, how are you doing?" emails a year. They can all sign up for my newsletter

Contactually: Can you tell us about a relationship you've built or nurtured using Contactually?

Elly: A former client, whom I liked and had lost touch with. He invited me to his house to see his wife and baby. That for me, is an example of nurturing relationships that go beyond this one 'business' interaction.

Now it's your turn

Elly is proof that building a fruitful business relies not only on her skills as a coach and mediator, but by her ability to maintain relationships with her clients. Yes, this even goes beyond what she can do in Contactually and extends to sending her clients handwritten notes and taking them out to lunch.

Are you a Contactually user who wants to share your story? Give us a shout, we'd love to feature you and your experience here on the blog. Leave us a comment or reach out on Twitter, we want to hear what you've got to say!