February 10, 2012

Follow Up With a Flare

Building a business in todays world relies so much on making and strengthening connections. Sealing a deal or creating a successful professional relationship does not happen over night. In fact, only 2% of sales or deals are finalized at a first meeting. More often it takes multiple conversations and pitches to sign clients or achieve success in closing an agreement. This means thatkeeping in contact with connections is of utmost importance. Letting them know you are thinking of them and making sure they are thinking of you can be detrimental to the success of your business. Rather than a stuffy and business-y toned email once a month, try these more fun and creative approaches to staying in touch!

Send a card or picture greeting

Modern technology makes sending a greeting card extremely convenient and easy. Using sites such as Redstamp, Sincerely, and Cartolina, that can be accessed on smart phones, all you have to do is choose a picture, come up with a witty tag-line, and hit send. Their creative designs and your creative follow-up will certainly leave your client or potential client smiling.

Send over a surprise

A small gift of food or coffee is always appreciated and not quickly forgotten. If you have the time, go on a Starbucks run for your favorite client or grab some treats for the office. If you don't have time, you can still send a gift by hiring someone to deliver it for you. Sites such as Zaarly, TaskRabbit, and Zipments connect you with reliable people to make quick deliveries.

Send a book or subscription

Sending a contact a gift of interesting reading material will help them to stay in the know and you to stay on their mind. Monthly magazine subscriptions or new business books are great, factual gifts.


Gift an App

If your tech-savy client is addicted to their smartphone consider sending them a new app. You can actually purchase an iOS app with your phone and send it to someone else. Follow these instructions. A new business productivity app or popular game would certainly brighten anyone's day.