Welcome to Friday! You made it to the end of the week, but before the weekend gets here, there's still a little bit of work to do. These are some of the best reads we've found this week:
Pardot: Email Marketing: Timing is Everything - Do we really know when the best time is to send an email? The people at Pardot seem to think so and they have hard numbers to back that up.
Inc: On Social Media, Authenticity Always Wins - "I don't believe you can be successful [in social media] if people do not get a true sense of who you are in business or in your personal life." That's the only way to do social media.