Contactually is now part of Compass.

Together, we will empower Compass agents to build stronger relationships and deliver the best experience to their clients. Learn more here.

July 18, 2012

Case study: Chuck Marunde


Chuck Marunde is an independent realtor, focusing on residential sales in the Olympic Peninsula in Washington State. Chuck started in real estate as a salesman and associate broker, before going to law school and practicing real estate law for 20 years. Chuck has had a strong focus on building his virtual real estate practice, finding and engaging clients using the ever-expanding influence of the internet. He's also a prolific author, having penned a number of books on real estate, the most recent of which being The New World of Marketing for Real Estate Agents.

Before Contactually

    • Over the years, Chuck has built a strong internet marketing presence, leading him to normally get 2-5 leads a day, and he takes time to respond to those leads with detailed and personal e-mails. However he would normally only recall following up with those who were essentially pursuing him.

    • With every system he tried, he realized that it wasn't doing anything to actually help build key relationships with current and potential customers. The challenge was finding a system that he would actually want to use.

How did Contactually help?

    • Contactually's value instantly became apparent to him when it automatically imported all of his e-mail contacts and recent conversations, a real "wow" moment for him.

    • He had many people in his mailbox who he had just e-mailed once and completely forgotten about. In just one week he was able to reconnect with 60 of those contacts, and immediately started receiving responses back.

    • He estimates that because of Contactually, he now has a dozen new clients. In the next six months, he expects an additional 30-40 additional deals. For him, that's doubling, potentially tripling, his income.

"For the new salesman just starting without a large database of prospects or without a large Internet marketing lead generation system in place, there's no better way to start to build strong relationships than by using Contactually."

Download case study

View other case studies