10 Technologies and Tools for Real Estate Blogs

February 22, 2017

Today technology has simplified lives beyond belief, creating ample opportunities for budding businessmen to make it big in the industry. Gone are the days of old and obsolete techniques, from manufacturing to real estate, every sector has been revolutionized. There are industries and enterprise popping up everywhere thank to the developments and innovation in technology.

Good news for real estate agents! The shift of population and changing dynamics in the market has led to an increase in the demand for land. Armed with the high tech tools and technologies, property developers have now ventured out in the virtual platform to attract more customers. Read on for our picks of the top 10 tools and technologies that can boost the performance of real estate blogs online.

10 Tools for real estate blogs:

10. Boomerang:

Boomerang is a tool for Gmail users who want to keep track of the important mails and manage their cluttered inbox. It helps you compose a mail and schedule the time when it should be sent, it even offers reminders in case you get a lead. Setting up the Boomerang email scheduling tool allows you to mark the mails to be sent at a later date. The boomerang button next to it brings the mail back to the inbox with the reply from the recipient.

9. DocuSign:

Real estate work involves a lot of documents and paperwork that can be really cumbersome to manage this is where DocuSign comes into the picture. It manages and integrates with the major CRM systems allowing you to save the documents on cloud storage. This simplifies data storing and retrieval considerably. An effective, reliable and responsive tool, DocuSign helps in exchanging documents and get past records with just the click of a button.

8. Evernote:

The complicated calculations can be a major hindrance for real estate agents, Evernote helps users keep track of their expenses while other tools such as mortgage calculator helps you with the calculations A great platform to store all your tax files, documents and client information Evernote offers cloud storage facilities at very minimum charges (about $5 a month). From old receipts to important deals you can manage it all here.

7. Google analytics:

Google analytics or GA is perhaps every web user's best friend! Its services are available to anyone who has a website or blog. GA helps you analyse the market and track you progress, it collects all the data about the viewers such as their location and other activities. Installing Google Analytics helps you collect and channelize the online traffic and convert leads to prospective customers. It tells you exactly what works and what doesn't.

6. Mailchimp:

From collecting user information to tracking the viewer activities, Mailchimp does it all! Once you've got a list of prospective clients you can send out mass emails to them at once saving you the trouble of approaching each one individually. A great marketing tool for real estate agents who want to reach out to a wider audience base, Mailchimp saves a lot on time and effort. Also the user friendly and responsive interface is very easy to work on.

5. Zapier:

Zapier is a technology that helps you manage all your marketing tools at one place. It connects the different marketing tools helping you view and handle them individually. The tools are interconnected and hence Zapier reduces your workload considerably. Zapier works by tracking the triggers and actions that you setup. These actions and responses are generated as per your need, for instance, you can view your followers of Twitter on other networks as well.

4. Leadpages and Leadsites:

Lead pages and sites as the name suggests help you in collecting and managing the online traffic. The three different types of landing pages that real estate agents can explore are

    • Free home valuation

    • Free buyer guide

    • Free seller guides

These pages offer informative content guiding users as to how the business works. Generally these landing pages get the highest responses, strengthening you hold in the market. And while Lead pages help you manage the leads, lead sites help you generate this traffic. Using different marketing tools such as paid ads, social media marketing and SEO improvement, these pages can improve your web presence considerably.

3. Pinterest:

Pinterest is a favourite of both budding and established bloggers who want a platform to display their work. From DIY projects to real estate deals you can promote it all here! Websites such as Tumblr and Pinterest offer a wide range of customisable tools that help you present your content in an appealing way. And Pinterest is among the best social networking sites for property developers and agents who want to build connections in the real estate business

2. Buffer:

A frequency in posts creates a strong web presence, however only posting consistently won't be of any use. As an entrepreneur you must know how to channelize traffic and use it to you benefit. Buffer is one tool that comes in handy here, it will post pre generated tweets and posts on your social media accounts. You can create posts and tweets beforehand and let buffer post them at a set time later. This enhances the visibility of your blog and helps in efficient time management as well.

1. Google form:

Customer reviews and ratings are among the most direct and easiest way of analysing the market. An easy way to get valuable customer feedback, Google forms helps entrepreneurs generate questionnaires and survey forms. Opinions or suggestion of your clients can bring forth hidden issues that would otherwise have been ignored. You can use Rafflecopter for giving incentives as well, another marketing tool to customise your client list and allow mass campaigning on both personal blogs and social network. This increases the reviews you get on you blog.

Best technologies to boost real estate business

Other real estate solutions for making it big in the industry are:

    • SVNConnect that is a cross platform multifunctional tool, offering users an extensive database for storing contacts and important documents.

    • Real Capital Analytics that provides you the total picture of the international real estate market, helping you keep up with the latest trends round the globe.

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